For diamond dealers
Put your live inventory in front of the retailers who are buying right now.
Gemtheon connects your diamond inventory to jewelry retailers' websites — live pricing, live availability, direct from your feed. You sell more stones. They sell more rings.
Enterprise plan · Custom feed integration available
Your inventory isn't visible where retailers are looking.
The retail moment of truth happens on a screen your stones aren't on — while your distribution still runs on email attachments.
Retailers search online — and don't find you
When jewelers configure a ring with a customer, they look for stones on the platform they're using. If your inventory isn't in those feeds, you're invisible at the moment of purchase.
Manual price sheets are always out of date
Sending PDF price lists via email creates lag, error risk, and constant resend cycles. Retailers want live pricing they can trust at the moment they're quoting a customer.
No visibility into who's browsing your stones
Traditional diamond distribution gives you zero insight into demand. You don't know which stones are being searched for, quoted, or actively considered by retailers.
Feed distribution
Your inventory, live on every Gemtheon retailer's store.
When retailers connect their Gemtheon Live Diamond Inventory to their website, your stones are part of what their customers browse. Live pricing, live availability, and your cert data — all surfaced automatically when a retailer includes your feed.
- Your inventory shown across hundreds of retailer storefronts
- GIA, IGI certificate data surfaced automatically
- Live availability — stones marked reserved when quoted
Time to live
<1hr
from feed to live storefront
This week
Real-time pricing
Retire the price sheet.
Set your pricing logic once — a discount off the Rapaport list per shape and size band, or absolute prices straight from your feed. Every retailer storefront quotes from live numbers, and when you reprice, the network updates in under two minutes. No PDFs, no email chains, no stale quotes.
- Rap-based discount rules per shape, carat band, and clarity
- Price changes propagate to every storefront in under 2 minutes
- Stones drop out of retail results the moment they're reserved
From feed to live storefront
“Every Monday we sent price sheets, and every Tuesday they were wrong. Now retailers quote from the live feed — and I can see which stones are getting attention before anyone calls.”
Products for diamond dealers
The platform that connects your inventory to retail demand.
Frequently asked questions
Questions about Gemtheon for diamond dealers
Got questions about feeds, onboarding, or custom integrations? We're here to help.
READY TO LAUNCHGet your inventory in front of the retailers who are buying.
Talk to our partnerships team about feed integration — or connect a test feed yourself.