For jewelry retailers
Sell everything your suppliers carry — not just what fits in your showcase.
Connect Stuller, Overnight Mountings, Royal Chain, and Quality Gold, and Gemtheon turns their raw feeds into branded, photographed, SEO-ready product pages on your site — priced by your rules, updated daily, with nothing added to your stockroom.
14-day free trial · No credit card · Live in under 1 hour
Catalog sync — this week
4+
Suppliers connected
2,841
Products live
96
New this week
STU-RG-4414 · 14KY 2MM BAND · $312
Classic Gold Band
14k Yellow Gold
Synced daily · Your pricing rules applied
Your showcase is the ceiling on your business.
What you can sell is capped by what you can afford to buy, display, and photograph. Your suppliers already carry the rest.
You can only sell what's in the case
A showcase holds a few hundred pieces. Your supplier accounts can source a hundred times that — but if it isn't displayed, online or in-store, it never gets the chance to sell.
Supplier data reads like a spreadsheet
"STU-RG-4414 14KY 2MM BAND" is not a product page. Raw feed titles, missing descriptions, and inconsistent attributes mean every listing needs manual rewriting before a customer can find or trust it.
Photographing thousands of SKUs is impossible
Professional product photography costs more per shot than the margin on most fashion pieces. So the long tail of your catalog stays invisible — or goes online with supplier pack-shots that don't match your brand.
Wholesale data feeds
Publish your suppliers' entire catalog. Stock none of it.
Gemtheon connects your Stuller, Overnight Mountings, Royal Chain, and Quality Gold accounts and transforms their feeds into branded product pages — titles and descriptions rewritten by AI, categories mapped to your store, prices set by your markup rules. New items publish automatically; discontinued items retire themselves.
- 4+ wholesale suppliers in one integration
- AI-rewritten, SEO-ready titles and descriptions
- Your pricing rules applied across every category
- Daily sync — prices and availability stay current
- Choose what publishes: by category, brand, or price range
Rope Chain 22"
Live14k Yellow Gold
$612
Sapphire Halo Pendant
Live18k White Gold
$890
Gen AI imagery
Catalog photography without the photoshoot.
Gemtheon Gen AI turns supplier pack-shots into studio-quality product imagery — consistent lighting, your backdrop style, on-model lifestyle shots where it counts. Batch-generate a whole category overnight instead of budgeting a photographer per SKU.
- Studio-quality shots from any supplier photo
- One consistent look across fashion, bridal, and gold
- On-hand and lifestyle scenes for hero products
- Batch generation — thousands of SKUs, one overnight run
- 4K resolution, full commercial rights
Supplier photo
STU-PN-8802.jpg · gray background, harsh light
Your listing
Sapphire Halo Pendant · generated in 12s
Catalog online
“Our showcase holds about 300 pieces. Our website now carries over 3,000 — every one branded, priced by our rules, and photographed without a single studio booking. Customers ask for things we never had room to display.”
Selling made-to-order alongside the catalog? Custom jewelry ecommerce →
Products for jewelry retailers
The platform behind the full-line store.
Wholesale Data Feeds
Your suppliers' catalogs, on your site
Explore →Gen AI Imagery
Catalog photos without a photoshoot
Explore →Real-Time Pricing
Margins protected across every category
Explore →Merchant Dashboard
Orders and catalog in one view
Explore →Gemtheon Studio
Add custom rings alongside your catalog
Explore →Live Diamond Inventory
up to 1 million stones when bridal walks in
Explore →Frequently asked questions
Questions about Gemtheon for jewelry retailers
Got questions about feeds, onboarding, or custom integrations? We're here to help.
READY TO LAUNCHReady to sell everything you can source?
Connect a supplier feed, set your rules, and watch your catalog outgrow your showcase — live in under an hour.