Bridal jewelry
Bridal shoppers decide at home. Be there.
Couples research engagement rings for months — late at night, together and apart. Gemtheon puts the whole journey on your site: design the ring in 3D, choose a certified diamond, try it on her hand, and book the visit — with the full spec already in your inbox.
14-day free trial · Live in under 1 hour · No credit card required
Oval Solitaire Engagement Ring
1.50 ct F/VS2 GIA · Platinum
Bridal ring buying has moved online. Has your store?
Today's couples research rings together on their phones weeks before entering a jewelry showroom.
Browsing stalls at your static gallery
Couples looking at stock photos of finished rings get stuck because they can't customize the stone size, metal color, or halo style to match their exact budget.
Shopping happens asynchronously
One partner looks at rings during lunch, the other reviews them at 11pm. If your site doesn't let them save and share a live link, the conversation dies.
Showroom visits start from scratch
Couples arrive in your store with screenshots from five different websites. Your sales staff spends 30 minutes figuring out what they actually want and what their budget is.
Co-Design Studio
Design together, late at night, on your domain.
Studio lets couples co-design engagement rings and matching wedding bands. They switch between 14k/18k white gold, yellow gold, rose gold, and platinum in 3D with live, rule-based pricing.
- Engagement settings & matching wedding band configurator
- Shareable design link for couples to send each other
- Saved ring specs ready for showroom appointment booking
Web AR Try-On
Put the ring on her hand before the visit.
Couples don't have to guess what a 1.5-carat oval solitaire looks like on her finger. One tap on a phone opens Web AR — no app download needed — rendering the configured ring at true scale.
- Instant browser AR — zero app installation required
- Renders configured metal & diamond size accurately
- Increases bridal appointment booking by 60%
Showroom Appointment Sync
Appointments start with the ring already picked.
When a couple books an in-store appointment, their saved 3D ring configuration, chosen diamond certificate, and stated budget drop into your merchant dashboard brief automatically.
- Complete customer design brief attached to appointment
- Pre-selected live diamond reserved for showroom visit
- Eliminates first-meeting guesswork for sales staff
Upcoming Appointment Brief
Customer: Alex & Taylor
Saved Ring: 1.50 ct Oval Solitaire · Platinum · Budget: $9,500
Capture bridal couples from first search to final band.
Four steps to power your entire bridal ring sales funnel.
Online Discovery & 3D Co-Design
- Couples customize ring settings & metal choices online
- Filter up to 1 million live GIA & IGI certified stones
- Instant pricing built with your margin rules
AR Try-On & Social Sharing
- View configured ring on hand via phone camera
- Share private link between partners & friends
- Save design directly to customer profile
In-Store Appointment Booking
- Couple books showroom visit with saved ring spec
- Full design brief lands in your merchant dashboard
- Reserve specific diamond from supplier feed
CAD Export & Order Handoff
- 1-click CAD spec export for your bench jeweler
- Automated customer order status updates
- Complete matching wedding band follow-up
More showroom visits
“Bridal couples don't want to start from scratch when they walk in. They show up with their saved Gemtheon 3D design link, and our sales team closes the order in 15 minutes.”
Bridal Ecosystem
Modules powering your bridal ring sales.
Seamlessly connect your 3D ring builder, live wholesale diamond feed, and AI imagery into your e-commerce storefront.
Frequently Asked Questions
Questions about bridal jewelry e-commerce
Got questions about feeds, onboarding, or custom integrations? We're here to help.
Be where couples decidePut the bridal journey on your website tonight.
Launch your 3D ring builder, live diamond inventory, and AR try-on in under 1 hour.