Engagement rings
Put an engagement ring builder on your own website.
Couples design the setting, choose a certified diamond from up to 1 million live stones, and see the real price — on your domain, under your brand — then buy through the CMS checkout you already use.
14-day free trial · Live in under 1 hour · No credit card required
Engagement ring sales still wait for an appointment.
Couples decide online, together, at night. If your site can't hold the design conversation, a chain's site will.
The ring only exists in an appointment
Your settings live in a case and in your head. Couples can't explore metals, shapes, and stones until they book — so the ones who aren't ready to book explore somewhere else.
"Call for price" ends the conversation
A ring with no price isn't discreet — it's a dead end. Shoppers comparing three tabs keep the two that answer the money question and close yours.
Your best shoppers arrive after you close
Ring research peaks on evenings and weekends — couples on the couch, comparing notes. A static gallery gives them nothing to do and no reason to leave their contact details.
Gemtheon Studio
The design conversation moves to your site.
Studio is a white-labeled 3D ring builder built natively into your CMS storefront. Couples pick the setting, metal, and stone shape, watch the ring update in real time, and purchase through your existing checkout — your logo, your domain, and your order system.
- Fully branded — your logo, your domain, your storefront
- Solitaire, halo, pavé, and three-stone settings in 3D
- Native integrations for Shopify, WooCommerce, Magento, and Wix
Live diamonds + real-time pricing
Real stones and real prices, every time they look.
The stone list is pulled live from Rapaport, Nivoda, and Polygon — up to 1 million GIA and IGI certified diamonds that are actually available right now. Your markup rules price every combination instantly, so the number on screen is already yours.
- Live availability — sold stones disappear automatically
- Your margin applied by carat, shape, category, or supplier
- Cost price never exposed to shoppers
up to 1 million stones · GIA · IGI verified
AR try-on
From "I love it" to "it’s on my hand."
Every design gets a try-on link. The shopper opens it on their phone — no app — and sees the configured ring on their own hand. Shared with a partner, it turns a private maybe into a joint yes.
- Works from a link on any modern phone
- Any configured ring — not a fixed set of stock models
- Design and try-on share with one link
A ring builder on your site before the next appointment.
No developers, no inventory, no site rebuild.
Connect your diamond feeds
- Rapaport, Nivoda, or Polygon credentials
- Choose the shapes, grades, and price range to show
- Sync runs automatically from then on
Brand the builder
- Logo, colors, and domain applied
- Markup rules and price floors set
- Pick your setting collection
Launch and sell
- Platform-specific CMS integration
- Couples design and buy through your existing checkout
- Full specs stay attached to every order
More qualified leads
“The builder does the first appointment for us. Couples arrive with the setting, the stone, and the budget already decided — we just make the ring.”
Integrated Ecosystem
The modules behind the builder.
Each component works independently or together to power your engagement ring sales.
Frequently Asked Questions
Common questions about the engagement ring builder
Got questions about feeds, onboarding, or custom integrations? We're here to help.
Start capturing ring buyers onlineBe where couples design the ring. Tonight.
Connect a feed, brand the builder, and go live before your next appointment — no inventory, no developers.