REAL-TIME PRICING
Show customers theright price — andprotect every margin.
Set markup rules by category, metal, carat, and supplier. Gemtheon applies them everywhere, instantly — no spreadsheets, no manual updates.
- Markup rules by category, metal, carat, and supplier
- Price floors and rounding rules built in
- Customer-facing price updates instantly
- Your cost price is never exposed to customers
No credit card required · Live in under 1 hour · Cancel anytime
Add an upper limit to the last range before creating another one.
View SizeReal-time control over your margins.
Apply rules once, update everywhere instantly, and keep costs private.
Rules apply everywhere, instantly
Change a markup rule once and it applies across every product, feed, and channel in seconds — no republishing required.
Cost price stays private
Customers only ever see your retail price. Supplier cost and your markup rules are stored securely in the dashboard — never surfaced to the front end.
Live updates in the ring builder
As customers change metal, stone, or setting in Gemtheon Studio, the price recalculates in real time using your active rules — no stale quotes.
From supplier cost to retail price — automatically.
One rule set turns every supplier price into your price. Watch the math happen once — then never do it by hand again.
Example: 14k pavé band from a wholesale feed · rules from the dashboard above.
Markup rules
Set the rules once. Pricing takes care of itself.
Build markup rules by product category, supplier, metal type, or price range. Layer fixed surcharges on top of percentage markups. Set price floors so nothing ever shows below your minimum. Rules stack intelligently.
- Percentage markup by category (rings, chains, pendants)
- Weight-based pricing for gold and platinum
- Fixed surcharges for custom work or diamond setting
- Price floors and ceiling caps
- Rounding rules (to nearest $5, $10, $25, $50)
- Override any rule on individual products
Customer-facing display
Present price the way luxury brands do.
Control exactly how price appears to customers. Show starting prices, strike-through comparisons, or request-a-quote CTAs. Keep pricing confident and clear — never hesitant or cluttered.
- "Starting at" display for configurable products
- Strike-through original price (optional)
- Hide price and show "Request a quote" instead
- Custom currency formatting and rounding
- Updated retail price appears immediately
Market-tracked pricing
Gold moves daily. Your margins don't have to.
Weight-based rules price gold and platinum pieces from live metal markets. When spot moves, Gemtheon reprices every affected piece by your formula — your margin stays exactly where you set it, without a single manual edit.
- Weight-based formulas for gold and platinum
- Repricing follows your rounding rules
- Price floors stop race-to-the-bottom dips
Classic Pavé Solitaire
ID: GMS-SL-171 · 18K Yellow Gold
Gold spot price
Current price baseline ($860) established for 1.71g ring
1.71g × $73.45/g
Set rules. See prices update. Done.
No developer required. Rules apply across every product and channel automatically.
Define your markup rules
Set percentage and fixed markups by category, supplier, or individual product. Add price floors and rounding in the dashboard.
Preview before going live
Use the built-in price calculator to verify your rules are applying correctly before any customer sees the result.
Prices update everywhere
Rules apply instantly across your Studio, wholesale products, and diamond inventory. No republishing needed.
Pricing
Included on every plan.
Real-time pricing ships with all Gemtheon plans. Advanced rule types, bulk repricing, and multi-location overrides arrive on Pro and Enterprise.
Starter
Core markup rules and price floors.
What's included:
Pro
Advanced rules, bulk repricing, and live spot-price tracking.
What's included:
Enterprise
Multi-location overrides and custom API formulas.
What's included:
Frequently Asked Questions
Questions about Real-Time Pricing.
Got questions about feeds, onboarding, or custom integrations? We're here to help.
READY TO LAUNCHPrice your jewelry with confidence —
and protect every margin.
Set your rules once. Gemtheon handles the math everywhere, instantly.